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Sunday, March 15 • 3:30pm - 4:30pm
Need for Speed: Optimizing the User Experience

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The web has gotten fat and slow. The average web page is now a bloated 1.7MB and takes over 5 seconds to load (longer on mobile). Why? Designers have taken the prevalence of fast broadband as an excuse to load up web experiences with large image carousels, intricate sharing widgets, and oodles of video. However, data-intensive design frills come with substantial but unaccounted costs.
This talk will explain how we can battle page bloat and improve user satisfaction, increase conversion and revenue, improve sustainability, and ensure inclusivity.
1. A look back at the history of web design trends and how they have led to poor performance.
2. How to benchmark speed and how to identify a sites fatty tissue.
3. Approaching performance from the full stack of design, from strategy onwards.
4. Web design cliches that slow you down, and how to avoid them.
5. What will speed look like? How art direction will have to change to ensure speed in the post-Retina world.

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avatar for James Christie

James Christie

Sr Experience Designer, MadPow
Former British expat turned newly-minted American citizen, James Christie is passionate about creating excellent and accessible experiences, grounded on research, usability and performance. James loves to work directly with clients - sketch pad in hand - ready to collaborate on new... Read More →

Sunday March 15, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon A

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