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Monday, March 16 • 9:30am - 10:30am
Evolve or Die: The Traditional Agency Revolution

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The traditional advertising agency model is undergoing an evolution—and it involves the close scrutiny of the vaunted agency creative department. Impacted by technology, pop culture and counter culture and facing challenges and critiques related to their size, speed and sheer number of employees, the big brand agencies are attempting to reimagine their very foundation: the traditional agency creative department. Process, roles, disciplines or structure, each agency is experimenting and iterating how creative is conceived and executed. Hear from the ad men and women who are charged with driving change within these agencies, and learn about what they see for the future of the big agency.

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Speakers
avatar for Alister Adams

Alister Adams

VP of Digital, Publicis
Alister Adams is equal lover of creativity and analytics. A hard-working, people-person that is a student of popular culture, Adams loves the communications business and fundamentally believes great creativity and brand ideals can shift perception, impact purchase behavior and drive... Read More →
avatar for Peter Fasano

Peter Fasano

Senior Partner, North America, Social@Ogilvy
Peter Fasano is a Senior Partner, North America at Social@Ogilvy where he supports a network of teams and clients. His 15+ year digital career was earned working with agencies, corporations, executives and the social media community.
avatar for John Keehler

John Keehler

Dir/Digital Strategy, The Richards Group
Veteran digital strategist with more than 15 years agency and startup experience. Proven track record creating pioneering digital work for big brands. Deep experience leading, building and inspiring digital teams, creating unique agency capabilities, educating and publishing. Blurring... Read More →
avatar for Sunni Thompson

Sunni Thompson

Dir of Content, JWT Atlanta/Dallas/Houston
Sunni leads the content discipline at JWT Atlanta, overseeing content planning and publishing efforts for clients including the United States Marine Corps, Pennzoil and Quaker State. Her team creates comprehensive plans for both long lead and short lead efforts, pulling from their... Read More →


Monday March 16, 2015 9:30am - 10:30am
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

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