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Saturday, March 14 • 5:00pm - 6:00pm
Managing a Shit Storm and Restoring Your Brand

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Most corporate crisis situations develop almost overnight and can place your brand, your values and your people under relentless media and public scrutiny on the airwaves, in print and online. Our panel of experts will pick a relevant case study and will guide the audience through a real-time simulation of a full scale crisis as it unfolds. From making real-time decisions to conducting mock interviews and media appearances under tough circumstances; we will guide the audience through the basic tools and tactics needed to ride out the tide of criticism and discuss how best to repair a reputation post-crisis. We will also discuss how to be prepared before a crisis even strikes. The panel will include principals from The Incite Agency as well as an expert from a leading big data social listening company.

View official listing on sxsw.com

Speakers
avatar for Robert Gibbs

Robert Gibbs

Founding Partner, The Incite Agency
Gibbs has helped companies across a multitude of industries to create and implement communications strategies grounded in research and data and built for long-term success. A core member of the team that built the Obama brand from the ground up, beginning in 2004, when then-Senator... Read More →
LJ

Liz Jarvis-Shean

Founding Partner, The Incite Agency
Elizabeth Jarvis-Shean was most recently the Director, Global Communications, at Tesla Motors. Prior to that, she was the Senior Communications Advisor at Civis Analytics, a Big Data and analytics firm based in Chicago, IL. Jarvis-Shean served as Director of Research for President... Read More →
avatar for Ben LaBolt

Ben LaBolt

Founding Partner, The Incite Agency
LaBolt has been a communications strategist for the past decade on campaigns at the city, state, and national level, on Capitol Hill, and in the White House. He has advised Fortune 500 companies on how to transform communications efforts to be more proactive and agile, defend brands... Read More →
avatar for Becca Lewis

Becca Lewis

Media & Communications Mgr, Crimson Hexagon
As Crimson Hexagon's Analyst and Media Relations Manager, Becca helps businesses succeed by harnessing the power of social media data. She has partnered with multiple Fortune 500 firms and leading global organizations in order to gain actionable insights from Crimson Hexagon's Forsight... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Hill Country ABCD 208 Barton Springs Rd

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