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Saturday, March 14 • 3:30pm - 4:30pm
Know Your Kryptonite: Crisis In Your Metropolis

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Superman knew his enemy, but do you? From "pink slime" to "boogergate," brand reputation issues and crises are increasingly sparked online. But why? What are the social, psychological and human behavioral factors that fuel this phenomenon? And what can companies do to defend the brands they have spent years building?
This interactive session, fueled by the trial-by-fire crisis training expertise of Weber Shandwick’s David Krejci and Lauren Melcher, will explore research and takeaways from current events and real brand crises that can apply to organizations in all industries. Attendees will learn advanced techniques for managing brand reputation, mitigating crises and approaching known-weaknesses with deference like the Man of Steel himself.

View official listing on sxsw.com

avatar for David Krejci

David Krejci

EVP/Digital Communications, Weber Shandwick
David Krejci has 20 years of public relations experience; 16 at Weber Shandwick in Minneapolis. David’s client work focuses on social media strategies, policies and engagement, crisis and issues management, and social community organizing, primarily in the B2B and government arenas... Read More →
avatar for Lauren Melcher

Lauren Melcher

Firebell Prod Mgr & Sr Digital Mgr, Weber Shandwick
Lauren is a digital strategist and social crisis preparedness lead for Weber Shandwick, based in Minneapolis. She is the global product manager for firebell, the agency’s proprietary multimedia crisis simulator, and has produced 30+ crisis readiness simulations for dozens of international... Read More →

Saturday March 14, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Texas Ballroom 1