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Saturday, March 14 • 12:30pm - 1:30pm
Designing for the Mind

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Our expert panelists will teach you how to design products, websites, and marketing campaigns for how your customer's mind really works. What made WhatsApp and Instagram worth billions compared to hundreds of comparable apps? They were designed to be habit forming, and used a specific, brain-oriented approach to getting users started and keeping them engaged.
You'll learn how to make any website more persuasive with simple changes to design elements like colors and images, and how to apply long-established principles of persuasion to today's digital media.
This will be a session packed with takeaways that audience members can apply immediately to their own projects. The emphasis won't be on theory or basic science, but rather on practical techniques that can be employed by organizations of any size.

View official listing on sxsw.com

avatar for Roger Dooley

Roger Dooley

Founder, Dooley Direct LLC
Roger Dooley is an author, international keynote speaker, and consultant. He is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley), and he writes the popular blog Neuromarketing as well as Brainy Marketing at Forbes.com. He is the founder... Read More →
avatar for Nir Eyal

Nir Eyal

Author, Hooked: How to Build Habit-Forming Products, NirAndFar
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: How to Build Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso... Read More →
avatar for Nathalie Nahai

Nathalie Nahai

Web Psychologist, The Web Psychologist Ltd
Nathalie Nahai is a Web Psychologist and author of the best-selling book, 'Webs of Influence: The Psychology of Online Persuasion'.

Saturday March 14, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon B

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