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Saturday, March 14 • 11:30am - 11:50am
Profit First: How To Become Permanently Profitable

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What if, rather than you serving your business, your business served you? What if you could turn a profit from your very next deposit? And what if you had the power to guarantee that profitability?
In his follow-up to the cult classic The Toilet Paper Entrepreneur and the game-changer The Pumpkin Plan, author and entrepreneur Mike Michalowicz details the cash management system that will ensure any business – regardless of size, industry, debt, or experience – can become permanently profitable.
In his signature frank and compassionate tone, Michalowicz reveals why the traditional accounting formula of Sales – Expenses = Profit is not just counterintuitive to human behavior but a myth that locks you into a never-ending cycle of selling more yet profiting less.

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avatar for Mike Michalowicz

Mike Michalowicz

Pres, Obsidian Launch LLC
With two decades of business ownership experience, Mike Michalowicz is renowned for his pioneering and unconventional approach. He has an uncanny ability to identify the raw essence of any business, and package the company into an industry innovator. Back then he did it for his own... Read More →

Saturday March 14, 2015 11:30am - 11:50am CDT
ACC Ballroom G