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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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Saturday, March 14 • 2:00pm - 3:00pm
Princess Reema’s Mission to Empower Saudi Women

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“You cannot have half of your population not working,” says Princess Reema Bint Bandar Al-Saud, CEO of Saudi Arabian luxury retailer Alfa, Intl. Not only has she employed 100 Saudi women—and provided them with services such as transportation and childcare—Princess Reema is also building a campaign around breast cancer awareness and education in Saudi Arabia, empowering women to speak openly about the disease. She joins Fast Company’s editor and managing director Robert Safian for a conversation about the professional and personal evolution of women in Saudi Arabia, and what 2015 holds for the movements she has launched.

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Speakers
avatar for Bob Safian

Bob Safian

Editor, Fast Company
Robert Safian is editor-in-chief and managing director of the influential, award-winning business magazine Fast Company and its digital and live-event affiliates. He oversees all editorial operations and plays a key role in guiding the enterprise’s advertising, marketing, and consumer-engagement... Read More →
avatar for Princess Reema Bint Bandar Al Saud

Princess Reema Bint Bandar Al Saud

CEO, Alfa International
Entrepreneur and women’s health leader Princess Reema bint Bandar Al Saud was raised in Washington, D.C., returning to Saudi Arabia after graduating from George Washington University. She is an active leader in creating opportunities for women in Saudi Arabia. She co-founded the... Read More →


Saturday March 14, 2015 2:00pm - 3:00pm
ACC Exhibit Hall 5 Austin Convention Center

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