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Friday, March 13 • 3:30pm - 4:30pm
And While We Are Asking, Is Media Dead Too?

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A century-old media model is broken. The digital revolution centralized advertising spend around a small handful of performance-based players and a direct marketing mentality. All other media are scrambling for a small share of a pie that is being diffused among countless startups and legacy media brands. There just isn’t enough ad money to sustain content. Publishers desperately grasp onto business models that ignore old ethical boundaries and bend to advertiser will and in the process trade away their core value proposition to audiences. Is there a future for the media business in all of this? What is the sustainable path forward?
Presented by Media Post

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Speakers
avatar for Bob Garfield

Bob Garfield

Columnist/NPR Host, MediaPost Communications
Bob Garfield is probably the most prominent commentator and analyst of advertising and marketing who has ever lived, although bear he mind he personally wrote this sentence. His weekly MediaPost column explores the frontiers of 21st-century marketing and media. His bi-weekly column for the Guardian does the same but adds a “u” to “labour.”
avatar for Meredith Kopit Levien

Meredith Kopit Levien

EVP of Advertising, The New York Times
ES

Eamonn Store

CEO, Guardian Us


Friday March 13, 2015 3:30pm - 4:30pm
Sheraton Austin Capitol Ballroom 701 E 11th St

Attendees (10)