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11,217 official + unofficial events during SXSW
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Saturday, March 14 • 5:00pm - 6:00pm
Culture Trumps Advertising Every Time

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Most brand stewards are spending an inappropriate amount of time and money on their advertising while largely ignoring their most important owned asset - their culture. From HR marketing that attracts the right talent, to appropriate training and retention programs, marketing leaders need to turn their creative firepower and media dollars inward to build an insanely passionate workforce. Brand leaders from the most iconic businesses on the planet do not delegate this responsibility to HR or Operations or other lower level managers. Learn how, and why, the best brands prioritize internal marketing and view their culture as a more powerful tool than their marketing communications.

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avatar for Chris Kneeland

Chris Kneeland

CEO, Cult Collective
I graduated with Master’s degree in marketing communications from Northwestern University and worked client-side at John Deere and The Home Depot prior to selling my soul to join an ad agency (Rapp) in Dallas TX. For five years I worked with Best Buy, Macy's, HEB, Supervalu, Famous... Read More →

Saturday March 14, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Texas Ballroom 1