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Sunday, March 15 • 9:30am - 10:30am
Reality Check: What It Takes to Get TV Exposure

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Every day, Emmy Award winning Digital Lifestyle Expert & TV host Mario Armstrong is bombarded with hundreds of pitches for apps, websites and gadgets hoping to get a shot at national television exposure. But you'd be surprised how many pitches are a complete mess - from grandiose press releases that read like a Russian novel to apps that are barely more than a twinkle in someone's eye.
If you want to have a snowball's chance in getting on TV, you need the whole package: a stellar product, the right pitch, the right timing and the right follow-up. This panel will examine what works -- and what doesn't -- from the perspective of the professionals that actually make it happen: a media personality, PR professional, TV producer & in-house communications director who has secured serious national TV coverage.
This panel will help demystify the process of getting on national TV -- so you can tell whether you're ready for prime-time, and if not, what it's going to take to get there.

View official listing on sxsw.com

avatar for Mario Armstrong

Mario Armstrong

TV Host & Digital Lifestyle Expert, Mario Armstrong Media
You’ve probably seen Mario on TV as an Emmy-Award winning talk show host and Digital Lifestyle Expert®! Mario is a regular contributor on NBC’s TODAY Show, CNN, and NPR and frequently appears on Inside Edition, Dr. Oz, Steve Harvey and Rachael Ray.
avatar for Caroline Gottlieb

Caroline Gottlieb

Producer, NBC’s Today Show
Caroline Gottlieb is a producer at NBC’s TODAY show where she regularly produces live tech segments, including Mario’s Top 3 with TODAY’s Digital Lifestyle Expert Mario Armstrong. Caroline can also be found in the field and in the control room, producing taped profiles and live... Read More →
avatar for Jennifer Peck

Jennifer Peck

Dir of Media Rel, Banjo
Jennifer is the Director of Media Relations at Banjo where she is recognized for her innate ability to open doors and develop relationships with top partners, clients and industry organizations. It’s no wonder she was featured in the book "Living With Enthusiasm." As one of the... Read More →
avatar for Mindy Whittington

Mindy Whittington

VP, The OutCast Agency
Mindy is a vice president with The OutCast Agency, a communications and marketing agency. She has more than a decade of experience launching companies and products, and helping create national awareness for the likes of Facebook, Jawbone, Lyft, Patagonia, Rdio, Sephora and Starbucks... Read More →

Sunday March 15, 2015 9:30am - 10:30am CDT
Hyatt Regency Austin Zilker Ballroom 2

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