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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
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Saturday, March 14 • 12:45pm - 1:00pm
How Software Design Can Reduce Energy Consumption

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Some of the biggest challenges in the energy world have nothing to do with power plants, greenhouse gases or new technology; they have everything to do with design. That’s because design drives human behavior and human behavior drives energy demand. Reducing energy consumption extends beyond developing hardware technology -- it lies in motivating consumers to change their behavior. But the question remains: as a designer, how do you build products that encourage great decision-making and motivate specific behaviors from users?
Deena Rosen, VP of User Experience at Opower, will explain Opower's proven approach to designing to change behavior around energy use. She'll highlight how all designers can practice Behavioral Design to drive the outcomes they're passionate about, including an introduction to basic behavioral science, real-world examples, and actionable takeaways.

View official listing on sxsw.com

Speakers
DR

Deena Rosen

VP User Experience, Opower
Deena Rosen is a product designer who specializes in influencing behavior to benefit society. As the head of the user experience team at Opower, she leads the design of products that nudge people to use less energy, and with big impact: Opower has so far created 4 billion kWh of energy... Read More →


Saturday March 14, 2015 12:45pm - 1:00pm
ACC Ballroom C Austin Convention Center