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Friday, March 13 • 5:00pm - 6:00pm
How the Google App Finds Answers Before You Search

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
A search engine that knows the answers to what you need before you even think to search? That’s not science fiction. That’s today’s reality with Google Now, Google’s predictive search feature that's part of the Google app. It has grown rapidly since first launching about three years ago: it now automatically figures out when you need to leave to the airport for a flight, finds articles of interest, notifies you about new movies that are out and much more. In this Q&A session with Google, you’ll learn more about the magic that goes on behind the scenes, how Google tries to balance learning about you with respecting your privacy and where the tool and its predictions are headed.

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avatar for Aparna Chennapragada

Aparna Chennapragada

Dir of Prod Mgmt, Google
Aparna Chennapragada is the Product Director driving Google Now. She previously led multiple areas in Google Search including local search, personalization, video and news, before which she led efforts in YouTube. She has a Masters in management and engineering from MIT, Masters in... Read More →
avatar for Danny Sullivan

Danny Sullivan

Founding Editor, Search Engine Land
Considered a leading digital marketing expert, journalist Danny Sullivan has written about search and internet marketing for nearly 20 years. Danny is founding editor of Marketing Land and Search Engine Land, which cover digital and search marketing news. He produces the SMX: Search... Read More →

Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 208

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