Loading…
Unofficial Guide to South By Southwest 2015 has ended
Unfortunately, we won’t be offering a 2016 guide. Please use Do512 + Official SXSW

11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS


Saturday, March 14 • 2:00pm - 3:00pm
Excuse Me!: Do Marketers and Chat Really Blend?

Sign up or log in to save this to your schedule and see who's attending!

When messaging apps first exploded last year most analysts saw little role for advertisers in these havens of chat, disposable and private messages. Now even ad-averse leaders like WhatsApp are looking for ways to bring brands into the conversation. But is this the right environment for marketing? Do chatters really want to be distracted from one another here? And what have advertisers gotten from early partnerships with Kik, Tango, LINE and SnapChat? Both marketers and message app providers explore whether chat really is a new medium they can bank on.
Presented by Media Pos

View official listing on sxsw.com

Speakers
avatar for Heather Galt

Heather Galt

VP of Mktg, Kik
As head of marketing and privacy at Kik, Heather leads Kik’s marketing efforts for users and partners, analytics and insights, support, and privacy. Prior to joining Kik in 2011, Heather spent 10 years at Research in Motion leading various marketing, product management, and partner... Read More →
PJ

Paul Jones

VP Corporate Brand & Digital Mktg, Mary Kay Inc
JM

Joline McGoldrick

Research Dir, Millward Brown Digital
DN

Diego Nunez

Sr Director, Digital Marketing & Ecommerce, Skullcandy
Diego Núñez has spent his career driving growth and digital innovation for leading advertising, entertainment and consumer product companies. Diego is the Senior Director of Digital Marketing & Ecommerce at Skullcandy where he is responsible for spearheading the growth and strategic... Read More →


Saturday March 14, 2015 2:00pm - 3:00pm
Sheraton Austin Capitol Ballroom 701 E 11th St

Attendees (0)