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Saturday, March 14 • 9:30am - 10:30am
Mobile Beyond Marketing: The Era of UnAdvertising

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Mobile is consumers’ most dominant screen and apps are now the primary way they interact with brands. The implications to marketing and advertising are massive since consumers who have curated your brand onto their devices don’t expect you to advertise to them, but rather un-advertise, i.e. serve them with value, not jingles. Mobile’s full transformative power demands businesses adopt a broader mindset, shed a broadcast reach-and-frequency mentality and focus on authentic, utility-laden content and direct engagement. This Mobile Saturday session will illuminate how leaders are building stronger relationships with un-advertising strategies, scaling targeted content, and operationalizing mobile across their organizations and stakeholders.
Presented by Urban Airship

View official listing on sxsw.com


Brent Hieggelke

CMO, Urban Airship
Brent Hieggelke is the CMO of Urban Airship, which enables the world's top brands to earn and maintain a presence on their customers' mobile devices through mobile relationship management solutions. Previously, he spent a decade helping brands optimize digital marketing initiatives... Read More →
avatar for Sonia Nagar

Sonia Nagar

VP Product, RetailMeNot
Sonia Sahney Nagar is Vice President of Product at RetailMeNot. Prior to RetailMeNot she was the co-founder & CEO of Pickie, a venture-backed tablet shopping app that was acquired by RetailMeNot. Sonia started her career as an engineer in General Motors' Advanced Engineering group... Read More →
avatar for Arlie Sisson

Arlie Sisson

Mobile Strategy, Starwood Hotels & Resorts
avatar for Brendan Wright

Brendan Wright

Dir/Intl Mobile Prod, Wal-Mart
As part of the Walmart Labs mobile team, Brendan is responsible for the mobile strategy and product management for Walmart's international markets. During his time at Walmart, he and his team have launched multiple award winning mobile products and have grown mobile revenue to over... Read More →

Saturday March 14, 2015 9:30am - 10:30am CDT
Radisson Town Lake Riverside Ballroom

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