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Friday, March 13 • 11:00am - 1:30pm
Designing Your Future with the Connected Car

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
N/A. This workshop is open to all. Roadtrippers, everyday commuters, car hobbyists, and automakers are all invited to attend.
What to Bring:
Please bring an open mind and a willingness to participate in activities.
Vehicles continue to grow smarter and more connected. From cars that interact with our homes and cities to driverless cars that chauffeur us wherever we want to go, the next ten years will see a fundamental shift in the way we engage with our cars and the role they play in our lives.
Magazines and concept videos are beginning to show what this connected future might look like. But as drivers, passengers, and pedestrians, what does the connected car mean for the way we live? What role will the connected car have in the way that we do our work and care for our families? How will it change the great American road trip?
Join frog as we take a user-centered design approach to explore the future of the connected car. In a two-and-a-half-hour workshop, we will discuss the changing relationship we have with cars now, explore the technological changes we might see in the near future, and sketch out a range of concepts and future experiences that the connected car will enable.
Takeaways - This workshop will provide attendees with:
* An overview of the latest in automotive trends and technology
* A range of new connected car concepts focusing on how they will fit into our daily lives
* Experience using the user-centered design approach
* Fun! Through a unique, hands-on and highly creative workshop
Agenda: After spending time up front covering the latest trends in connected car technology (15 minutes) we’ll break into groups to explore and inspire new concepts with user-centered methods and scenario based ideation (60 minutes). After a short break, we’ll spend 45 minutes to bring these concepts to life with various tools including our new Story Board Photo Booth. The last 30 minutes is for team presentations. This will be a fast-paced, hands-on workshop that will give attendees the opportunity to be creative and collaborative.

View official listing on sxsw.com

Speakers
CE

Cobie Everdell

Creative Dir, frog
Cobie is a creative director at frog, a global product design and strategy firm, and has focused his 9-year career on developing exceptional new products and services. His passion centers on leveraging a deep understanding of user needs and workflows to inspire compelling design solutions and user experiences. While at frog, Cobie has partnered with a wide array of clients in various industries to frame and build new offerings. Before joining... Read More →
avatar for Diny Huang

Diny Huang

Program Manager, frog
As a Program Manager in frog's San Francisco studio, Diny has led several digital and physical design programs. She has worked with a variety of Fortune 500 companies, startups, and nonprofits. She brings a passion for getting things done and empathy for the needs of end user while running well-executed programs that uncover business opportunities and innovative solutions for her clients. She recently managed a 3 month conceptual design program... Read More →


Friday March 13, 2015 11:00am - 1:30pm
JW Marriott Room 310-311 110 E 2nd St

Attendees (6)