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Saturday, March 14 • 12:30pm - 1:30pm
Cracking Middle America

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When you work in a coastal city such as Los Angeles, San Francisco or New York, it can be easy to get a little tipsy off the tech Kool-Aid. We’ve seen some brilliant technologies receive millions of dollars in funding only to later discover this technology or service doesn’t appeal to the majority of consumers. The coder in your local coffee shop might geek out at the brilliance and complexity of your product’s back-end and nuanced algorithms, but will a St. Louis soccer mom change her routine to incorporate what you’ve created into her day-to-day life? This panel will walk aspiring entrepreneurs and marketers through the steps needed to give their product or service mass appeal that spreads far beyond the coastal centers. It will go over what to consider when an idea is in the development phase, how to test it outside of the major metro markets, how to brand it in an accessible way and how to approach PR.

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avatar for Kerry Bennett

Kerry Bennett

SVP of Mktg, DogVacay
Kerry Bennett is the SVP of Marketing for DogVacay, the leading online and mobile pet care community. Founded in 2012, DogVacay connects pet parents with thousands of trusted, insured pet sitters across the US and Canada. Since joining DogVacay in 2014, Kerry leads the marketing team... Read More →
avatar for Craig Elbert

Craig Elbert

VP of Mktg, Bonobos
Craig Elbert is the Vice President of Marketing for Bonobos, a menswear brand that has been recognized for its exceptional fit and great customer service. In this position, he oversees the customer acquisition, retention, public relations, and brand marketing teams. His aim with Bonobos... Read More →
avatar for Neil Grimmer

Neil Grimmer

Co-Founder & Pres, Plum Organics
Neil Grimmer is Co-Founder, CEO and Chief Dad of Plum, PBC, a leading organic kids nutrition company and one of the fastest-growing organic food brands in the U.S. An imaginative force and designer of ideas, products and brands, Neil has led the launch of 150+ innovative products... Read More →
avatar for Sarah Kessler

Sarah Kessler

Assoc Editor, Fast Company

Saturday March 14, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

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