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Friday, March 13 • 11:00am - 12:00pm
How to Own The Conversation: Launching the MKC

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Every minute counts and that’s why we thoroughly planned our entire campaign for the new Lincoln MKC. By combining a creative story line and the unmistakable talent of Matthew McConaughey with real-time social content through a Twitter partnership, we were able to propel our campaign from a simple TV commercial into the pinnacle of social conversation. This discussion will illustrate how the Lincoln Motor Company and our advertising partner, Hudson Rouge, developed a real-time campaign that transformed a small story line into a culture.
Presented by Hudson Rouge

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avatar for Ashley Davidson

Ashley Davidson

Creative Director, Brand Publishing, Hudson Rouge
Merging culture, content, and commerce as a branded content + social media director
avatar for Adam Flanagan

Adam Flanagan

Assoc Creative Dir, Team Detroit LLC d/b/a Hudson Rouge
avatar for Robert Pietsch

Robert Pietsch

Head of U.S. Autos, Twitter

Chad Rumminger

Client Partner, Twitter
Driven, Passionate and Experienced consumer marketing, advertising & media professional with over 13 years in the advertising, sales & marketing fields focusing primarily on consumer, sports, film and automotive accounts. Through the professional development years, I have lead and... Read More →
avatar for Sarah Shanfield

Sarah Shanfield

Editorial Mgr Brand Publishing, Hudson Rouge

Scott Steiner

SVP, Group Total Communications Dir, Hudson Rouge

Friday March 13, 2015 11:00am - 12:00pm CDT
Palm Door on Sixth Main Stage

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