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Friday, March 13 • 12:30pm - 1:30pm
The Myth of Reducing Friction in Your Product

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As a general rule, we want to make things easier, faster, and more enjoyable for people using our products. We try to minimize steps, streamline flows, and reduce the amount of decision making for people. But are there times where adding friction to an experience can help the product experience
In this talk, we’ll discuss how adding the right type of friction can help users better understand your product and want to build a long-term relationship with you.
We’ll provide a case study about Lumosity and tell you about the 3 principles, or points of friction, that have helped us establish long-term relationships with our users. We’ll also introduce 3 questions that you can use as a guide to strike the right balance between ease and understanding.

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Speakers
avatar for Sushmita Subramanian

Sushmita Subramanian

Dir Prod Design, Lumos Labs Inc
Sushmita Subramanian is the Director of Product Design at Lumosity, a brain training and neuroscience company. At Lumosity, Sushmita has led our mobile UX, including redesigning Lumosity Mobile for iPhone and launching Lumosity for iPad, which have both reached #1 in Education in the iTunes App Store. Prior to Lumosity, Sushmita worked in user experience design and research at Intel Labs and GameSalad. Sushmita has a BA in Computer Science from... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon A 110 E 2nd St

Attendees (5)