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11,217 official + unofficial events during SXSW
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Saturday, March 14 • 9:30am - 10:30am
Beyond Pixels: User Experience Is Your Product

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While software continues to eat the world, customer experience transcends the typical technology interfaces. Applying customer-centric user experience and product design principles allows for old problems to be approached from a new perspective - and this leads to incredible disruption and innovation.
One of the core principals of design is that the user experience is the product, and this holds true in software that has a heavy offline component. A great mobile app isn't enough. Every interaction - digital and physical - needs to be mapped out and viewed holistically.
During this fireside chat, technology commentator Ryan Block will interview Kevin Gibbon, the co-founder and CEO of Shyp, on designing a holistic experience that reimagines a long-held convention, the arduous shipping process. The conversation will challenge audience members to shift their mindset beyond the confines of digital and design for deep relationships with customers, on and offline.

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Speakers
avatar for Ryan Block

Ryan Block

VP of Product, AOL Alpha
Ryan is VP of Product at Aol, where he co-directs Alpha, the company’s consumer products lab. Prior to Alpha, Ryan ran the design team for Aol’s Brands division.
avatar for Kevin Gibbon

Kevin Gibbon

Co-Founder/CEO, Shyp
Kevin Gibbon is co-founder and CEO of Shyp, the on demand service that makes shipping items anywhere in the world frictionless. An engineer and entrepreneur, Kevin first anticipated the opportunity to transform the shipping industry in college, when the complexity of shipping forced... Read More →


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Salon B 110 E 2nd St

Attendees (0)