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Friday, March 13 • 3:30pm - 6:00pm
Why Should I Wear This?

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
What to Bring:
No materials necessary.
Wearable devices with their promise of literally tracking our every move are the next phase of the mobile revolution. Yet, the plain truth is data can be boring. After a few months or even weeks of wearing a device, now matter how beautifully designed, consumers invariably hit the wall of “what do I do with all of this data?”
Most wearables on the market today are in search of a clear value proposition. Quantification isn’t enough. Turning the data into information that is relevant, contextual and engaging is the key to realizing the true promise of wearables–meaningful behavior change.
This workshop will take a human-centered design approach to evaluating and crafting value propositions, and then translating them into physical and digital prototypes. We will use the framework of context (the user and their environment), capability (technical features, types of data), and change (the behavior to modify) to rapidly define, iterate and test new wearable concepts.
Questions we will explore include: “How do you identify a product’s value proposition?” And, “How do you develop value propositions in a structured way?”
Three Key Takeaways:
1. Identify successful value propositions
2. Develop value propositions in a structured way
3. Translate value propositions into clearly differentiated concepts
– Identify and analyze the value propositions of successful products on the market today (first hour)
– Break (15 minutes)
– Exercise: Break into teams to ideate new wearable value propositions followed by rapid fire, lo-fi prototyping (second hour)
– Teams share propositions + prototypes (final 15 minutes)

View official listing on sxsw.com

avatar for Elizabeth Glenewinkel

Elizabeth Glenewinkel

Assoc Partner, Gravity Tank
I work at the intersection of consumer research, new product and service design, and business strategy. My goal is to use the best techniques from all three worlds to solve complex problems as part of gravitytank, a diverse, risk-taking team focused on innovation.
avatar for Mario Ruiz

Mario Ruiz

Innovation Consultant, Salesforce.com
I'm a champion for diverse disciplines coming together to create a strong innovation capacity. My approach to problem solving is in a human-centered, collaborative and engaging way.

Friday March 13, 2015 3:30pm - 6:00pm CDT
JW Marriott Room 307

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