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Sunday, March 15 • 9:30am - 10:30am
Youth Sports Marketing Meet Up

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The Moving Screen.

That used to be just a basketball term. Now, it’s symbolic of multi-screens moving kids’ attention from gyms, pools and grass fields.

Marketing to families to get kids involved in youth sports is exciting, challenging, frustrating and fulfilling. It’s part art & part science and a different ball game than selling widgets. It’s finding the balance of motivating, inspiring and seeking W&L (wins & losses) as much as P&L (profit and loss).

Come join other youth sports marketers, dreamers and believers who share the passion of getting kids in the game.

View official listing on sxsw.com

avatar for Matt Farrell

Matt Farrell

Chief Mktg Officer, USA Swimming
Matt Farrell is the Chief Marketing Officer at USA Swimming overseeing sponsorships, marketing, public relations, social media and publications. USA Swimming is experiencing all-time high in revenue, with partners such as Marriott, BMW, Phillips 66, AT&T.

Sunday March 15, 2015 9:30am - 10:30am CDT
JW Marriott Room 501

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