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Sunday, March 15 • 12:30pm - 1:30pm
Smithsonian Sumatran Tigers

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How do you inspire people to take action? A key to innovative audience engagement lies in unexpected creative processes. In this panel, learn how unlikely connections can be key to creating campaigns that resonate. 400 degradable vinyl records of an #EndangeredSong connected the Smithsonian’s National Zoo + Conservation Biology Institute to indie rock band Portugal. The Man, raising conservation awareness about the critically endangered Sumatran tiger. Find out how and why finding an 'opposite' partner can ignite change and open up whole new audiences for you.

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avatar for Pamela Baker-Masson

Pamela Baker-Masson

Assoc Dir of Communications, Smithsonian's National Zoological Park and Conservation Biology Institute
Pamela Baker-Masson oversees the Smithsonian National Zoological Park and Conservation Biology Institute’s communications program. She directs integrated and multi-platform outreach efforts to support the Zoo’s conservation mission to save species and manages community and diplomatic... Read More →
avatar for Zachary Carothers

Zachary Carothers

Musician & Composer, Portugal. The Man
Zach Carothers is the bass guitarist and backing vocals for the band Portugal. The Man. Zach, originally from Alaska, founded Portugal. The Man with lead vocalist and front man, John Gourley. They moved from their hometown in Alaska to Portland, Oregon and began recording and playing... Read More →
avatar for John Gourley

John Gourley

Musician & Composer, Portugal. The Man
John Gourley is the co-founder and front man for the Alaskan-based band, Portugal. The Man. Gourley and Zach Carothers, his fellow band mate and longtime friend, created Portugal. The Man after moving from Alaska to Portland, Oregon and later signed with Atlantic Records. Since Portugal... Read More →
avatar for Marina Zuber

Marina Zuber

Intl Business Dir, DDB
Marina is a global business director with 17 years of experience in growing leading brands through effective and creative world-class campaigns. A skilled strategist and forward thinking marketer who delivers excellence in brand strategies and communications. Recognized for strong... Read More →

Sunday March 15, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Hill Country ABCD

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