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11,217 official + unofficial events during SXSW
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Saturday, March 14 • 11:00am - 12:00pm
The Inspiring and Game-Changing Afro-Latina

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Marketers and brands are finally taking notice of the Latina experience in the U.S. and are investing time and dollars in targeting to this power player. Unnoticed and even more diverse, the Afro-Latina has used the digital landscape to empower, educate and define her identity on her own terms. The versatility and appreciation of both Latino and African roots that Afro-Latinas embrace is now becoming a valuable trait in the workplace, in leading industries and most importantly as forward-thinking consumers and decision-makers. Discover the value, the mindset and the insights that bring you closer to understanding her.

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Speakers
avatar for Jessica M Alarcon

Jessica M Alarcon

Founder, LATINEGRAS
​​The "Source" magazine called her "precocious figure on the spoken word scene," audiences compare her to Jill Scott, Erykah Badu, Macy ​Gray, Duffy, and Lauryn Hill.
avatar for Paulina Artieda

Paulina Artieda

Creative Dir, Mando Rayo & Collective/Mercury Mambo
Paulina is a Creative Strategist and Bloguera that has over 10 years of experience in the advertising industry. As a bicultural Latina her creative inspiration is driven by trends, stories y todo digital. Born in Ecuador and raised in Austin, TX, Paulina considers herself a travel... Read More →
avatar for Rebecca Dailey-Wooley

Rebecca Dailey-Wooley

Ent/Lifestyle Blogger, Boriqua Chicks
Rebecca is a brand strategist that has developed strategic communication plans, advertising campaigns, and grassroots events for numerous brands during her career. With over 10 years experience in public relations, integrated marketing, and advertising, Rebecca has worked at companies... Read More →
avatar for Omilani

Omilani

Founder, LATINEGRAS
Jessica "Omilani" Alarcón is a graduate of Cornell University in Ithaca, NY. She holds a dual Bachelor’s degree in Romance Literatures & Language (BA French/ BA Spanish). She graduated summa cum laude and upon graduation, immediately embarked upon a Fulbright Hays-Group Project... Read More →
avatar for Lizette Williams

Lizette Williams

Multicultural Mktg Leader, NA, Kimberly-Clark Corporation
Lizette Williams is currently Multicultural Marketing Leader, North America at Kimberly-Clark Corporation leading the organization’s multicultural marketing strategy across all brands. As part of her role, Lizette is charged with implementing a total market strategy throughout the... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
ACC Room 10AB Austin Convention Center

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