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Saturday, March 14 • 3:30pm - 4:30pm
Marketing Through Live Music: What Works?

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Listen to experienced, top-level music industry veterans with deep experience in sponsorship & advertising around music festivals, artists, and music-related media properties.
Each panelist will come prepared with a story about one of the most effective and one of the least effective digital (or multi-platform) campaigns they have seen. We will use these examples to dissect what works and what doesn’t, and to create a framework for successful multi-platform brand marketing in the live music space.

View official listing on sxsw.com


Jonathan Azu

EVP & GM, Red Light Management
avatar for Michael Feferman

Michael Feferman

Co-Founder, DoStuff Media
Michael is the Co-Founder of DoStuff Media where he oversees Business Development. DoStuff is a network of local culture and event guides for live music fans, and has offices in 16 cities across North America including New York, LA, Chicago, San Francisco, Austin, Toronto, and Mexico... Read More →
avatar for Mike Raspatello

Mike Raspatello

Digital Innovation Mgr, Anheuser-Busch
After receiving his MBA from Kellogg School of Management, Mike joined Anheuser-Busch's North American Marketing operation and has served an Associate Brand Manager and Digital Brand Manager for several billion dollar brands. Mike now manages Digital Innovation for Anheuser-Busch's... Read More →
avatar for Courtney Trucksess

Courtney Trucksess

Sponsorship Dir, C3 Presents
Courtney Trucksess leads the sponsorship team for C3 Presents, one of the largest concert promoters in the world that produces premier festivals such as Austin City Limits Music Festival and Lollapalooza. With over 20 years of experience in marketing and branding, Courtney develops... Read More →
avatar for Evan Winiker

Evan Winiker

Artist Mgr, The Creed Company
Evan Winiker is a manager at The Creed Company (Bruno Mars, Mark Ronson, Sara Bareilles). He currently looks after Hunter Hunted (RCA), Falls (Universal), Cardiknox (Warner Bros) and sirenXX (Warner Bros). Aside from being a manager he was also a founding member of the band Steel... Read More →

Saturday March 14, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

Attendees (0)