Unofficial Guide to South By Southwest 2015: Beacons, mPay and The Great Shopper Rebo...

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Beacons, mPay and The Great Shopper Reboot

From showrooming to Webrooming consumers have been transforming the shopping experience with personal technology long before retailers themselves caught on. But with the emergence of in-store sensor and beacon technology, the push towards mobile payments, retail is hoping to regain some control of their own store. Can they? Will they? Should they? What does “consumer-centric” shopping look like? We ask retail brands at the cutting edge of these technologies what they hope to achieve in rebooting the in-store moment and connecting it to the rest of the consumer’s digital path to purchase.
Presented by Media Post

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Speakers

Sean Bartlett

Director of Digital Experience, Product, & Omni-channel Integration, Lowe's Home Improvement

Sean Bartlett was named Lowe’s director of digital experience, product, and omni-channel integration in February 2014. He is responsible for the vision and execution of digital initiatives that advance the customer shopping experience through compelling interactions. Bartlett joined Lowe’s in 2011 as the founding member of the mobile strategy and platforms organization. Bartlett has extensive marketing and product experience at start-up... Read More →

Ryan Bonifacino

SVP Digital, Alex and Ani

Ryan Bonifacino oversees digital marketing, online advertising, social media and e-commerce as the Senior Vice President of Digital at Alex and Ani, previously having served as Director and Strategic Advisor to the company beginning in 2010. With over 1,300 employees and 2013 revenues of $230 million, Alex and Ani is one of the fastest growing mid-sized retailers in the US, operating a multi-channel business model that includes over 45 inline... Read More →