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Saturday, March 14 • 11:00am - 12:00pm
Building A Lean Mean Fashion Business Machine

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Today, fashion brands are fighting fiercely to incorporate technology into all elements of their businesses, from in-store tech, to integrated systems, to creating new innovative experiences. With so much noise in the tech space, it’s time to take a look at what's worked, and what's not, and what brands should definitely be investing in right now.
Experimenting with B2B and B2C technologies is key to creating the ultimate lean mean fashion business machines. Some trends arrive a bit too soon, but are sure bets in the future, whilst other technologies - including a lot of new hardware-based ideas - are becoming essential in the new world of retail.
Learn with top experts, industry examples and tips on how to curate the crowded tech space, make the best decisions for your brand, and build a future proof business. Presented by Decoded Fashion.

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avatar for Daniel Bobroff

Daniel Bobroff

Investment Director, ASOS, ASOS
Daniel Bobroff is Investment Director for ASOS, the World’s leading online fashion site. He heads up ASOS global search for opportunities to partner, support and invest in promising fashion technology companies. He is looking to find ideas that disrupt the old ways of doing things... Read More →
avatar for Lisa Green

Lisa Green

Head of Industry, Fashion & Luxury, Google, Google
Lisa's team brings a strategic blend of insights and digital solutions to the fashion industry to help them build brands and drive business online. Joining Google in 2005, Lisa has held a variety of positions, always with a focus on global brand building. She was a founding member... Read More →
avatar for Karinna Nobbs

Karinna Nobbs

Sr Lecturer Digital Fashion Strategy, British School of Fashion GCU London/NYC
Karinna is a researcher, consultant and senior lecturer within the fashtech field. Currently she is creating the first ever Masters degree dedicated to Digital Fashion Strategy which is launching at The British School of Fashion London in Sept 2015. Having researched and identified... Read More →
avatar for Kate Walmsley

Kate Walmsley

Digital Dir, Topshop

Saturday March 14, 2015 11:00am - 12:00pm CDT
JW Marriott Room 205

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