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Friday, March 13 • 11:00am - 12:00pm
Simple Ways to Massively Increase Your Content

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There are reasons content marketing has become a business priority. When done right, it improves search rankings, fuels social media initiatives and it’s the foundation of successful email marketing. But one or two stories published to a company website each month isn’t enough to achieve success. For the best results, you need to multiply your mix of content type by customer personas, by phases of the engagement funnel and by social media channels. Do the content marketing math and you’ll realize that you need thousands of articles to fill your sales funnel. This presentation shows you how to bring people and resources together to grow your business through content marketing. We feature a live case study from NBC Sports on the challenges of managing social media content needs for a sports media corporation, across multiple stakeholder groups with varied business goals. These demands include both daily social efforts as well as major sporting events like Super Bowl and The Olympics. Presented by Oracle.

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avatar for Kaila Garrison

Kaila Garrison

Sr Prod Marketer, Oracle Marketing Cloud
Kaila Garrison leads product marketing for Oracle's B2C Cross-Channel Marketing Solutions. As a strategic marketer, Kaila is responsible for developing go-to-market plans, content, and messaging for the Oracle's B2C Cross-Channel Marketing Solutions, which includes presentations... Read More →
avatar for Lyndsay Iorio Signor

Lyndsay Iorio Signor

Dir/Social Media Mktg, NBC Sports
Lyndsay Iorio Signor was promoted to Director, Social Media Marketing, NBC Sports and Olympics in January, 2013. She is responsible for overseeing social media strategy and the day-to-day social media initiatives and operations for content surrounding the sports that air primarily... Read More →

Friday March 13, 2015 11:00am - 12:00pm CDT
Radisson Town Lake Riverside Ballroom

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