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11,217 official + unofficial events during SXSW
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Sunday, March 15 • 9:30am - 10:30am
Grocery Wars: The Future of Buying Food

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A decade ago, experts predicted that we'd be buying all of our food online by now, and even though there are some quickly growing players in grocery delivery (FreshDirect, AmazonFresh), grocery stores and supermarkets continue to thrive. Supermarket Guru Phil Lempert has been analyzing consumer culture and the grocery industry for more than 20 years, and he has a very clear vision for where grocery stores are headed: smaller spaces with a more curated selection and, for god's sake, no bulky paper towels (because we'll be ordering all the boring stuff via subscription). Increasingly interactive phones and smart carts will expand customized, in-store advertising in a way that enhances the shopping experience rather than interrupt it, and the use of e-coupons will grow, but only if grocers and manufacturers can cooperate. Improved packaging will keep food safer and consumers (and food processors) informed about what's inside, where it came from and where it's going.

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Speakers
avatar for Addie Broyles

Addie Broyles

Food Writer, Austin American-Statesman
Addie Broyles is a writer, photographer, blogger and quilter based in Austin, Texas.
avatar for Phil Lempert

Phil Lempert

industry analyst, Supermarket Guru
As one of America’s leading consumer trend-watchers and analysts, Phil Lempert is recognized on television, radio and in print. For twenty plus years Phil has served as food trends editor and correspondent for NBC News’ Today show, reporting on consumer trends, food safety and... Read More →


Sunday March 15, 2015 9:30am - 10:30am
Driskill Hotel Maximilian 604 Brazos St

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