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11,217 official + unofficial events during SXSW
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Saturday, March 14 • 12:30pm - 1:30pm
Using Brands to Create Cultural Identity

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The most successful brands create a shared culture or lifestyle where fans of the brand embrace it as part of their own identity. The brand reflects the passions of the consumer and communicates to them in a voice they trust. Only a handful of brands achieve this iconic status – but how do you do it? In this session Chris Wink, cofounder and original cast member of the Blue Man Group, and Jarret Myer, General Manager of digital media company Woven and cofounder of UPROXX, Rawkus Records, and Big Frame will discuss the lessons they’ve learned from creating brands that consumers love. They will explore how brands create relevance and build loyal audiences, and what companies are building the next generation of beloved brands.

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Speakers
avatar for Jarret Myer

Jarret Myer

GM at Woven & CEO of UPROXX, Woven
A co-founding member of Rawkus Records, UPROXX and Big Frame, Jarret Myer comes to Woven an expert in the fields of entertainment, publisher technology and blogger relations. Jarret works with the Woven team on scaling content in real-time, building the best up-to-the-minute content... Read More →
avatar for Chris Wink

Chris Wink

Co-Founder & Chief Creative Officer, Blue Man Group
Chris Wink is one of the Co-Founders of Blue Man Group and currently serves as the Chief Creative Officer for Blue Man Productions. He is also a Co-Founder of Blue School. Wink originally joined forces with Matt Goldman and Phil Stanton to find a creative outlet for their shared interest... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Texas Ballroom 1 208 Barton Springs Rd

Attendees (0)