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Monday, March 16 • 9:30am - 1:30pm
Crash Course: Measuring Digital Marketing

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Completion of an online survey 2 weeks prior to the workshop: https://www.surveymonkey.com/s/W3CFWMG
What to Bring:
Internet connected laptop or tablet.
Definitively proving a positive ROI in digital marketing can be a challenge, even for the most seasoned of marketers. The challenge continues to increase as the landscape becomes increasingly fragmented.
If you’re currently managing multichannel campaigns but don’t know where to start to robustly demonstrate your activities are driving business results, then this workshop is for you.
Overview:
Your Business: How to create meaningful and measurable digital outcomes.
The Right Stuff: Which tools will save you months of your life (and your sanity).
Making Data Make Sense: How to get real & actionable insights from your data to strengthen your business.
We’ll work with the business issues you highlight in our pre-workshop survey, including your day-to-day and larger strategic challenges and explore the tools, methods and solutions to best meet your digital investment needs for your organization.
In this workshop we’ll specifically cover:
Effective Business and Digital Goal Setting
- KPI
- Soft/Hard KPI’s
- Weighted/Supporting Outcomes
Essential Tools
- Site Analytics
- Adserving
- CRM / Ecommerce
Understanding Channels
- Channel Specific measurement
- Holistic measurement
- Measurement frameworks
Advanced Tools
- Attribution
- Brand safety
Getting Human Insights from Data
- Dashboarding & Visualisation
- Automation
- Optimization
This workshop will assist anyone who has been overwhelmed with jargon and acronyms or if you’re simply planning to take your analysis skills up a notch. We’ll help ensure you’re headed in the right direction, and provide you with practical knowledge and tools to get more from your digital investment.

View official listing on sxsw.com

Speakers
avatar for Luke Brown

Luke Brown

CEO, Affinity
Luke is creator, co-owner and driving force behind Affinity, an Australian independent media and ad agency. After fifteen years working in media and advertising with some of the industry’s top multinationals across five different continents, Luke decided there was a need for a very... Read More →
avatar for Adam Shar

Adam Shar

Dir of Media & Business Intelligence, Affinity
The rules of doing business are morphing faster than ever as new technology continues to emerge. Data-based insight will increasingly be the difference between survival and huge success for brands.


Monday March 16, 2015 9:30am - 1:30pm
JW Marriott Salon G 110 E 2nd St

Attendees (0)