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Friday, March 13 • 5:00pm - 6:00pm
Brands: Connective Tissue Between People and Tech

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Brands are now just as likely to invest in everyday tools, services and life-hacks as they are traditional marketing campaigns. The most trusted brands are already behaving like lifestyle and wellbeing partners.
If you're the kind of person who thinks advertising is a dirty word, maybe this panel will change your mind. Leo Burnett's Global Head of Social and Mobile James Kirkham and Contagious' North American editorial director Nick Parish will step into the immediate future to identify miraculous innovations that will quickly be brought into the mainstream by brands.
Yes, you heard right. If brands start to divert some of their media dollars into democratizing space age technology, many of the techno-miracles you read about will soon become part of the mainstream.
In this panel we will explore how marketers strive to solve some of the pain points in people's lives by scaling innovation and becoming the connective tissue between amazing new technologies and real people.

View official listing on sxsw.com

Speakers
avatar for James Kirkham

James Kirkham

Global Head of Social & Mobile, Arc Worldwide/Leo Burnett
James Kirkham is Leo Burnett Worldwide’s Global Head of Mobile and Social. Kirkham leads the combined social media and mobile capabilities of the advertising network, which has clients including P&G, McDonald’s, Coca Cola, and Kellogg’s and operates across 97 offices, in 84... Read More →
avatar for Nick Parrish

Nick Parrish

Editorial Dir North America, Contagious Magazine
A longtime journalist and editor, Nick Parish helps run London-based Contagious in North America. Nick works on Contagious’ award-winning quarterly briefing book, frequent special reports, web platforms and client-based consulting projects, all focusing on turning emerging innovative... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Zilker Ballroom 3 208 Barton Springs Rd

Attendees (0)