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Saturday, March 14 • 9:30am - 10:30am
Designers and Content Creators: Make Love Not War

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The tension between designers and copywriters is at all-time high. Both designers of information, they need to get off their high horses, put their egos to one side and talk to each other.
Users come to websites to get information, not to look at design, so content needs to be high up in the priority of a web build. Writers and designers both want to control the show, but if they start with UX in mind, the end result is much better for users.
This 'marriage therapy' session, based on cognitive behavioral techniques, will showcase how you can resolve the conflicts you've experienced - whether you are a Mr. Content or a Mrs. Designer. We'll interactively assess the problems we face and work to resolve the arguments.
We'll find a way to build digital experiences together that are right for the user and – ultimately – the marriage too.

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Speakers
avatar for Christine Cawthorne

Christine Cawthorne

Dir, Crocstar Media Ltd
Christine is an online copywriter with a background in journalism at the BBC. Having worked as a homepage editor for Yahoo, AOL and BT, she has translated this experience into writing content and managing social media accounts for brands including Pizza Hut, Paul Smith, Nokia, Boots... Read More →
avatar for Jon Kohrs

Jon Kohrs

Happiness Engineer, Fresh Eggs
Jon is part UX shrink, digital enginerd and strategy dot connector, having worked previously as UX director at the Federal Reserve and lead experience strategist at H&R Block. Jon channels his 15 years of experience into Fresh Eggs, bringing sustainable experiences to public policy... Read More →


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Salon C 110 E 2nd St

Attendees (0)