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Friday, March 13 • 12:30pm - 12:50pm
How to Build a Following Around Your Idea

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Too many people believe that if they keep their heads down and work hard, their ideas will be recognized on their merits, but that’s simply not true anymore. To make a name for yourself and gain traction for your best ideas, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. Former presidential campaign spokeswoman Dorie Clark, a regular contributor to Forbes, HBR, and Entrepreneur, explains how to identify the ideas that set you apart and how to promote them successfully.
Drawing on her interviews with top thinkers like David Allen, Seth Godin, Daniel Pink, Tom Peters, Robert Cialdini, and more, Clark shows how to build a powerful and engaged community of followers around your ideas. In this talk, based on her new book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, she offers not mere self-promotion but the opportunity to make a powerful impact on the world.

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avatar for Dorie Clark

Dorie Clark

Author/Consultant/Professor, HBR/Forbes/Duke
Dorie Clark is the author of "Reinventing You" (Harvard Business Review Press, 2013) and the forthcoming "Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It" (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor... Read More →

Friday March 13, 2015 12:30pm - 12:50pm CDT
ACC Ballroom G

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