Unofficial Guide to South By Southwest 2015 has ended
Unfortunately, we won’t be offering a 2016 guide. Please use Do512 + Official SXSW

11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS

Saturday, March 14 • 1:00pm - 1:15pm
The Medium Is the Deliverable

Sign up or log in to save this to your schedule and see who's attending!

Typekit's Tim Brown once said: "The web isn't a 'new' medium, it is the evolution of 'all' mediums." IDEO's Tim Brown responded to the question: “What advice would you give designers who are just starting out in their careers?” by saying: “Learn how to code.”
Nearly every deliverable today ends up on the Web in some form; which means that it will end up on countless mobile devices, tablets, wearables, car dashboards, TVs, and more. Animation and interactivity are becoming standard requirements in design specs. Rapid prototyping is one of the most valuable skills in the job market. Designers who can't code will find themselves falling behind. Developers who use frameworks at face value are ignoring the value of performance as a fundamental tenet of user experience.
In this session, you'll gain insight into creating a sustainable, educated culture that understands the nature of the Web, and how to efficiently create artifacts that take that nature into account.

View official listing on sxsw.com

avatar for Kevin Suttle

Kevin Suttle

Lead Front-end Developer and Product Designer, IBM
With strong roots in user interface design, and information architecture, Kevin approaches usability from a holistic, big-picture perspective.

Saturday March 14, 2015 1:00pm - 1:15pm
ACC Ballroom C Austin Convention Center

Attendees (0)