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Saturday, March 14 • 11:00am - 12:00pm
Art, Robo Ads and Tech Marketing of Tomorrow

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Don Draper, meet Hall 9000. As agencies and their holding companies trip over themselves to appear “data-driven” and tech-savvy, where and how do the “big ideas” fit in? This year’s spin on the question is that technology both
“informs and frees” creatives to focus on the art of advertising? Okay? Where? How? We press some of the leading creative executives at major agencies to show us how technology and artistry are working better together to tell better and more impactful stories. Or is the new science of advertising posed to subsume art altogether? As digital targeting and analytics migrate beyond the Web to TV, out of home and even the Internet of things will everything become performance media now?
Presented by Media Post

View official listing on sxsw.com

Speakers
avatar for Christine Bensen

Christine Bensen

Head of Media, iCrossing
avatar for Marjorie Gray

Marjorie Gray

Digital Brand Mgr, Dish Network
avatar for Keith Johnston

Keith Johnston

COO, T3
Keith Johnston is the Chief Operating Officer of T3, recently ranked as the nation's #5 innovation agency in The Forrester Wave: Innovation Agencies. He drives the agency’s overall business strategy and leads what is truly a technology-fueled Think Tank with offices in Austin(HQ... Read More →
avatar for Marc Sobier

Marc Sobier

Exec Creative Dir, Y&R
Marc has worked as an advertising creative since 1993 in New York, San Francisco and Portland—the Oregon one. The most notable agencies being Goodby Silverstein & Partners and Ogilvy Worldwide, some of his campaigns have featured The Blue Man Group, Mr. T, Blink-182, Big Boi, EA’s... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
Sheraton Austin Capitol Ballroom 701 E 11th St

Attendees (0)