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Friday, March 13 • 12:30pm - 1:30pm
Content Is Content: TV, Social and Everything Else

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Once upon a time, there was TV and there was social media, and both were very different places.
Not so much today. The borders between content and personality, broadcast and digital, stars and audiences have never been more fluid.
So what’s a producer or a publisher to do? Where do you start? Which content goes where?
Our panel reprises SXSW’s 2011 Social TV line-up —a group of producers of hit TV shows and top digital platforms — to share how they’re thinking about finding and engaging audiences across platforms to create new kinds of viewing experiences.

View official listing on sxsw.com


Lila King

Product Dir, HLN/CNN
avatar for Gavin Purcell

Gavin Purcell

Producer, The Tonight Show Starring Jimmy Fallon

Tim Shey

Product Dir, YouTube

Friday March 13, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Zilker Ballroom 1

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