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Friday, March 13 • 3:30pm - 4:30pm
Snackability Effect: A New Norm for Brand Content

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The Lincoln Motor Company has embarked on a monumental brand transformation and digital technology has been a driving force for this success. By introducing distinctive digital experiences such as Beck’s Hello, Again Experience, Aloe Blacc’s Love is the Answer, and the MKC Dream Ride, Lincoln was able to establish a voice that has evolved across multiple channels and continues to encourage consumer conversation. The secret to our platform is the combination of three separate elements: Transmedia Storytelling, Brand Publishing, and Real Time Response. These ideas work together to allow Lincoln the flexibility to fully embrace the digital sphere in a beneficial way that creates deeper brand loyalty.
Presented by Hudson RougePresented by Hudson Rouge

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Speakers
GC

Gregory Clayman

GM Audience Networks, Vimeo
avatar for Ashley Davidson

Ashley Davidson

Creative Director, Brand Publishing, Hudson Rouge
Merging culture, content, and commerce as a branded content + social media director
avatar for Jeff Hurlow

Jeff Hurlow

Head of Brand Solutions, Vimeo
Jeff Hurlow is Head of Brand Solutions for Vimeo. His list of credits for Vimeo include original content for Intel, Microsoft, Charles Schwab, Samsung and the Lincoln Motor Company. Jeff brings over 20 years of experience in advertising, content creation and design. Jeff has worked for companies such as Napster, Yahoo! and AOL and developed original series with iJustine, Tiffany Shlain, Jonathan Adler, Baratunde Thurston and the Sartorialist... Read More →
avatar for Paul Miser

Paul Miser

Group Account Dir - Digital, Hudson Rouge
ER

Eliot Rausch

Film Dir, Vimeo
DS

Danielle Strle

Dir of Culture & Trends, Tumblr


Friday March 13, 2015 3:30pm - 4:30pm
Palm Door on Sixth Main Stage 508 E 6th St

Attendees (7)