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11,217 official + unofficial events during SXSW
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Sunday, March 15 • 12:30pm - 1:30pm
From Mao to Now: China’s Great Brand Realignment

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As technology infrastructure evolves and digital capabilities expand across China, consumer communication preferences are changing rapidly across channels within the context of an increasingly complex and sophisticated marketing ecosystem. With such seismic shifts in the communication landscape, there are great opportunities and significant challenges for brands and agencies to remain relevant and engage effectively. A key solution for brands is to identify opportunities in convergence and the importance of providing ways to co-create regardless of media channel.

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Speakers
avatar for Aaron Lau

Aaron Lau

Pres & CEO of Cheil Greater China, Cheil Worldwide
As President & CEO of Cheil Greater China, Aaron leads the offices of Cheil China, Cheil Opentide and Bravo Asia in 9 locations in Greater China.


Sunday March 15, 2015 12:30pm - 1:30pm
Hilton Austin Downtown Salon J 500 E 4th St

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