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11,217 official + unofficial events during SXSW
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Saturday, March 14 • 5:00pm - 6:00pm
Evolving Employee Advocacy with Scale and Impact

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Employee advocacy marketing is here to stay. The idea that a company's employees, its customers and most loyal fans can generate measurable, impactful results is one digital marketers have adopted across the globe. In the past year, an evolution has occurred that centers around technology, strategy and best practices in how to scale and sustain such a program. Many of the biggest, most recognizable brands in the world have now launched successful advocacy programs, and are paving the way for others, big and small.
Adam Keats, Vice President, Strategic Partnerships at Dynamic Signal and Marcy Massura, SVP, NYC Digital Practice Lead at MSLGROUP, will dissect the natural progression the industry has recently taken and explore how companies - both big AND small - are implementing solutions that allow them to drive measurable business results from these marketing efforts.
Presented by Dynamic Signal

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Speakers
avatar for Adam Keats

Adam Keats

VP/Strategic Partnerships, Dynamic Signal
A senior marketing leader with more than 18 years of digital brand marketing and communications experience. Adam has developed successful integrated, digital marketing and brand strategies for some of the world’s most iconic and recognizable household brands.
avatar for Marcy Massura

Marcy Massura

SVP | Digital Practice Lead, MSLGROUP
Marcy Massura is the Digital Practice Lead from NYC. She also serves as a member of the agency’s digital executive team and supports teams across North America as well. Marcy leverages 11+ years as a leader in emerging media and technology to help companies navigate the shifting... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Zilker Ballroom 3 208 Barton Springs Rd