Unofficial Guide to South By Southwest 2015 has ended
Unfortunately, we won’t be offering a 2016 guide. Please use Do512 + Official SXSW

11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS

Sunday, March 15 • 11:00am - 12:00pm
The Future Of Native Advertising

Sign up or log in to save this to your schedule and see who's attending!

Suddenly, native advertising is everywhere. In your searches, your favorite publications, and social feeds. But really, native has been around for a long time. Part of the reason native advertising has exploded recently is that consumers are hard to pin down. They are constantly mobile, use multiple devices, have shorter attention spans than ever, and demand relevance in everything they consume. Therefore, marketers must be more strategic with their ad creation, meanwhile, social platforms must prove they can be profitable businesses and publishers are desperate for new revenue streams. The result is the perfect storm of native advertising creation. However, content simply disguised as part of the experience, with a subtle ‘sponsored’ tag is hardly innovative. Native advertising is the future, but it will look very different than what we see today. In this panel we will discuss the future of successful native advertising and why it will benefit both advertisers and consumers.

View official listing on sxsw.com

avatar for Mitch Brandow

Mitch Brandow

Executive Vice President, Engagement Strategy & Analytics, Energy BBDO
With over eighteen years of digital experience spanning media, entertainment, and marketing, Mitch Brandow has focused his career on the transformative capability of technology to empower brands and consumers. Mitch has spent the last five years in the media agency world, most recently... Read More →
avatar for Jill King

Jill King

SVP Mktg & Partnerships, Cartoon Network and Adult Swim
Jill oversees all aspects of strategic marketing partnerships, event marketing and trade marketing for Adult Swim, Cartoon Network and Boomerang, and their digital businesses. Leads development of innovations that leverage emerging technologies to engage audiences in new ways and... Read More →
avatar for Nikhil Sethi

Nikhil Sethi

Co-Founder & CEO, Adaptly
Nikhil Sethi is the Co-founder and CEO of Adaptly, a platform that is changing the way brands increase engagement on social networks by helping them harness the unique value of each social network. Prior to Adaptly, Sethi co-founded Blurtt, which allows users to make, upload and send... Read More →
avatar for Brewster Stanislaw

Brewster Stanislaw

CEO & Co-Founder, Inside Social
As CEO and Co-Founder of Inside Social, Brewster is dedicated to helping the world's largest brands harness the full potential of social marketing. He's worked with numerous Fortune 500 companies to measure and increase their social ROI by better understanding how social shares lead... Read More →

Sunday March 15, 2015 11:00am - 12:00pm
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

Attendees (0)