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Saturday, March 14 • 12:30pm - 1:30pm
Side Projects: Stop Talking, Start Making!

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Dare to be absurd.
What do slow motion eels, Instagram posers and gay Russians have in common? They’ve all been the subject of successful side projects built by Per and Oskar. This core conversation will talk about how to take side projects from first rough ideas to working websites, and the joy and panic involved in each step of the way.
Oskar and Per are two award winning digital creative directors from Sweden with experience from some of the world’s most prominent digital agencies (Farfar, R/GA, Perfect Fools, Great Works, Blast Radius etc). Outside of their main careers, they've had great success with their side-projects. These have ranged from the smallest online toys to larger web services, all breathing and living Internet culture. Now they’re taking the final step and making their living working on these side projects.

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avatar for Per Stenius

Per Stenius

Founder, Act Normal
Per has spent the last 15 years in digital advertising working with some of the world’s largest brands (Nike, Coca-cola, Nokia, Yahoo!, Starbucks, Absolut Vodka etc).
avatar for Oskar Sundberg

Oskar Sundberg

Founder, Act Normal
Oskar is co-founding Partner at Act Normal, a digital product studio in Stockholm, Sweden.

Saturday March 14, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 407

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