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Saturday, March 14 • 11:00am - 12:00pm
You Are Everywhere

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YOU ARE EVERYWHERE

Marketing can’t seem to stay ahead of the digital game. We struggle daily to catch up with SEO, social media, big data, mobile, and now content marketing. As such, our current marketing infrastructures—organizational hierarchies, leadership values, tools, systems, and metrics—are failing us. Our attempts to be everywhere at once are draining our resources and destroying job satisfaction.

Is it possible to maintain a purposeful, profitable presence everywhere we want to be? Or are we stuck in a death spiral of spreading ourselves too thin over exponentially-increasing channels? If we're going to walk the walk of "customer-centric marketing," how do our organizations need to evolve? And when will our confidence in thoughtful strategy finally overcome our fear of being left behind?


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Speakers
KH

Kristina Halvorson

CEO, Brain Traffic


Saturday March 14, 2015 11:00am - 12:00pm
Hyatt Regency Austin Zilker Ballroom 3 208 Barton Springs Rd

Attendees (0)