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Sunday, March 15 • 3:30pm - 4:30pm
Lost in Translation: Slang, Search and Social

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Slang. Sarcasm. Irony. We use it every day, whether we’re speaking, messaging, tweeting or posting. It’s a language of its own, built around context and inflection.
But what does “irony” look like to an algorithm? How do you build technology that recognizes a digital sneer, acknowledges sentiment, and – with a human ear – ‘gets’ grammatically imprecise, conversational, nuanced speech? How do you teach engines to understand context – and the parallels between proper speech and the slang we all use?
Find out how Natural Language Processing (NLP) is tackling context in search and social media in a session with two of the web’s leading social analytics and linguistics technologists, Howard Lau and Farzad Ehsani. During their discussion, each will offer insights into the future of social sentiment analysis, online search and data discovery – and what people are really saying online.

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avatar for Farzad Ehsani

Farzad Ehsani

Founder & CEO, Fluential
Farzad is a serial entrepreneur who has dedicated his career to creating unique products and services that feature speech or language-related technologies. A multi-linguist, Ehsani graduated from MIT with a BS in Computer Science and an MS and Engineer's degree in Electrical Enginnering... Read More →
avatar for Howard Lau

Howard Lau

CEO and Chairman of Attensity, Attensity
Howard Lau possesses more than 25 years of experience in the business software sector and an extensive background in investments and operations. A Founding Executive at SAP Labs and SAP Ventures, he most recently served as Managing Director at East Gate Capital, where he poured 10... Read More →

Sunday March 15, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon 7

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