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Monday, March 16 • 12:30pm - 1:30pm
Technology, Story, and the Art of Performance

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Creators, storytellers and marketers can hack both human and artificial intelligence to create responsive entertainment experiences that evoke powerful emotions. Technological systems are more than a static set of rules, they can be a means of expression and dramatic extension for technologists, writers and directors, who can adjust performance for audiences much like an actor varies each stage performance. We will discuss how to leverage user testing, data analysis, voice recognition and other technologies to create systems that evolve in response to the audience, becoming more dynamic and impactful over time.
From script development to in-production changes, we will break down the ins and outs of developing systems that have the capacity to evolve with your audience. We'll discuss the relationship between human and system performance and the myriad ways you can employ technology to create adaptive story experiences. 

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avatar for Michael Monello

Michael Monello

Chief Creative Officer, SapientNitro Campfire
Mike Monello: Co-Founder & CCO, Campfire www.campfirenyc.com
avatar for Elena Parker

Elena Parker

Creative Technologist, Campfire
Elena Parker is an award-winning interactive writer, producer and creative technologist, comitted to exploring narrative on new platforms. A graduate of New York University's Interactive telecommunications Program, she currently works at Campfire where she acts as Creative Technologist... Read More →

Monday March 16, 2015 12:30pm - 1:30pm CDT
ACC Room 12AB

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