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11,217 official + unofficial events during SXSW
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Monday, March 16 • 5:00pm - 6:00pm
Evolving 3D Production Into Immersive Technologies

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From 3D production to virtual reality, this panel addresses how virtual products, environments, and their enabling technologies will create radical shifts in media production and delivery.
3D workflows have become immensely empowering and central to the workflow of TV and film production designers, consumer product designers, 3D artists, and others. Currently, the vast majority of productions that utilize 3D technologies remain focused on creating 2 dimensional content such as images or movies.
In this panel we look at novel uses of 3D content, 3D printing and platforms for virtual experiences, including Oculus Rift. We will overview the process for capturing and displaying photorealistic environments and products. We’ll illustrate concepts for entertainment and marketing that enable consumers to engage, interact and receive content and products in far more experiential ways than ever before.

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avatar for Alastair Green

Alastair Green

Exec Creative Dir, Team One Advertising
Alastair has over 13 years of digital advertising experience working for McCann Worldgroup in San Francisco and Ogilvy & Mather in New York and London. This includes acting as lead creative on large Web sites and advertising campaigns for companies like Microsoft, Nortel, Cisco, American... Read More →

Brian Vogt

Dir of Virtual Reality, CBS Local Digital Media
Brian Vogt currently leads a team within CBS digital dedicated to exploring emerging production techniques including virtual sets and virtual reality experiences. Previously, Brian was Technical Director for the Lighting, Rendering, and Texturing departments at CBS Digital. He has... Read More →
avatar for Michael Wilken

Michael Wilken

Dir of 3D, Saatchi & Saatchi
Michael leads Saatchi and Saatchi LA's growing 3D capabilities. Michael has built a fully functional 3D capability within agency from a single role to a team of 3D artists, Producers, developers, and virtual garage specialists. (30+). Michael manages the SSLA 3D department and Virtual... Read More →

Monday March 16, 2015 5:00pm - 6:00pm
ACC Room 12AB Austin Convention Center