Unofficial Guide to South By Southwest 2015 has ended
Unfortunately, we won’t be offering a 2016 guide. Please use Do512 + Official SXSW

11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS

Back To Schedule
Saturday, March 14 • 3:30pm - 3:45pm
Content Personalization For Web Teams of All Sizes

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Many new platforms now offer capabilities for personalized content, serving different targeted experiences to even the anonymous user. They run the gamut from highly effective usable tools, to unusable bluffs. Web strategists and site managers are broadly excited by the prospect of personalizing content for an obvious reason: getting the right content to the right user at the right time can not only increase conversions and user satisfaction, it also fundamentally solves the oldest problem of the web—the contradiction between too many possibilities and not enough space.
Currently very few organizations are making use of these capabilities, because of time, knowledge, and logistical gaps. In this session, personalization expert John Berndt will provide a way into this new web skill, discussing the approaches to personalization of systems like Sitecore, Drupal, Episerver, and Maxymiser, and talk about real-world operational scenarios, strategy, training, execution, and tracking.

View official listing on sxsw.com


John Berndt

Pres, The Berndt Group
John Berndt is a national expert in content management systems (CMS), content personalization and web strategy. A first generation Internet entrepreneur who began building sites for Mosaic 1.0, he has had personal involvement in over 300 significant sites. He is the CEO of The Berndt... Read More →

Saturday March 14, 2015 3:30pm - 3:45pm CDT
ACC Ballroom B

Attendees (0)