Unofficial Guide to South By Southwest 2015 has ended
Unfortunately, we won’t be offering a 2016 guide. Please use Do512 + Official SXSW

11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS

Back To Schedule
Saturday, March 14 • 5:00pm - 6:00pm
Wallet Wars: Payments are Just the Beginning

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

As retailers, mobile device makers, credit card companies and social networks battle it out for mobile payment supremacy, this critical mass around wallets will open up even more valuable opportunities to businesses. It will never be easier to gain residency on customers’ phones in the form of mobile coupons and loyalty cards. Companies without apps can leverage these contained form factors, dynamically updating them to build a directly addressable audience and better close the loop between acquisition and conversion across all of their digital channels.
Presented by Urban Airship

View official listing on sxsw.com


Stephanie Capretto

Strategy Consultant, Urban Airship
As a Digital Strategist at Urban Airship, Stephanie helps brands find their digital voice. In her role, she delivers tailored, digital marketing strategies to enterprise clients in order to increase mobile app engagement and grow business ROI. Strategy sessions use research, trends... Read More →
avatar for Brian Kirby

Brian Kirby

Digital Mktg Mgr, The Wendy's Company
avatar for John Lunn

John Lunn

Sr Global Dir, PayPal/Braintree
avatar for Jordan Mckee

Jordan Mckee

Sr Analyst, 451 Research
Jordan McKee is a senior analyst on 451 Research’s Mobility Team, which was established in July 2014 with the integration of Yankee Group. At 451 he leads the firm’s mobile payments coverage with a particular focus on the development of mobile devices being used across each phase... Read More →

Jeremy Nicholas

VP/Global Digital Prod Mktg, Visa

Saturday March 14, 2015 5:00pm - 6:00pm CDT
Radisson Town Lake Riverside Ballroom

Attendees (0)