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Monday, March 16 • 9:30am - 10:30am
Bloggers and Beyond: Brand Partnership & Influencers

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
For years brands have been teaming up with bloggers. With rabid readership and massive followings across a myriad of social media channels, companies have long been eager to leverage the power of the trend setting blogger tastemaker.
But what about the Instagram star, the YouTube queen, a top Pinner, or a well known Twitter personality? How can brands effectively partner with these digital influencers?
Let's discuss how brands of all sizes connect with engaged social media users in ways that lead to deeper connections with customers and new brand loyalists.
Bethany Joy Clark, Director of Global Customer Engagement and Community at TOMS will share how TOMS connects with influencers and bloggers. Indiana Adams, the founder of Texas Style Council, a three day conference for fashion and lifestyle bloggers, will share the influencer POV.
We'll touch on sponsored content, strategic gifting, affiliate programs, and more as we share stories in this lively discussion.

View official listing on sxsw.com

avatar for Indiana Adams

Indiana Adams

founder, Texas Style Council
Blogger | People Gatherer | Recovering Shopper | Chicken Wing Eater | Remarkably bad at CAPTCHAS | 4x SXSW speaker
avatar for Bethany Joy Clark

Bethany Joy Clark

Dir, Global Customer Engagement & Community, TOMS
Bethany Joy Clark is the Director of Global Customer Engagement for TOMS, the One for One® company where for every product you purchase, TOMS will help a person in need. Her work focuses on supporting and inspiring individuals and groups to create positive change in their communities... Read More →

Monday March 16, 2015 9:30am - 10:30am
JW Marriott Room 205 110 E 2nd St

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