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Monday, March 16 • 5:00pm - 6:00pm
Cognitive Rehab: Designing Past Self-Delusion

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Come explore the intersection of design and cognitive science. Learn how cognitive biases, logical fallacies, and misguided heuristics can derail your design process and undermine your product strategy.
Most of the time these mental phenomena help keep us alive and sane, but unknown and unchecked, they can wreak havoc on your decision-making process.
You'll learn how to spot these well-documented, cognitive landmines and how to avoid baking your cognitive shortcomings into research, design and product development decisions.
Has your business strategy fallen victim to the affect heuristic? Is the hindsight bias invalidating your research and user testing? Are you being held hostage by the sunk cost fallacy?
Come find out and learn how cognitive science can help you design past self-delusion.

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avatar for David McRaney

David McRaney

Science Journalist
I am an internationally bestselling author and journalist who created the You Are Not So Smart blog, books, and podcast.
avatar for John Romano

John Romano

Experience Designer
John Romano Experience Designer John is a user experience designer, author, teacher, and speaker who is passionate about finding and exploring other fields of study that have points of intersection with the field of design.

Monday March 16, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon A

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