Unofficial Guide to South By Southwest 2015 has ended
Unfortunately, we won’t be offering a 2016 guide. Please use Do512 + Official SXSW

11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS

Back To Schedule
Saturday, March 14 • 3:30pm - 4:30pm
Social Media and Diversity: The ROI for Brands

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Within the next 5 years, multicultural consumers will drive 86% of the total spending growth in retail. Looking at future potential earnings without including these groups will only address 10% of the growth opportunity; leaving money on the table. Racially diverse populations have $3.2 trillion in buying power while LGBT buying power is currently $790 billion. It's important for brands and marketers to recognize and harness this immense potential. The best decision a brand can make is to embrace emerging markets within its marketing and business strategy. Social media allows brands and marketers to build communities and start conversations among emerging and diverse audiences in ways that were not possible before. The panel will focus on how brands and marketers can strategically create an inclusive, authentic community using social media in order to create loyal, life-long customers and brand advocates.

View official listing on sxsw.com

avatar for Andre Blackman

Andre Blackman

Principal Strategist, Pulse+Signal
Andre is an influential, connected agent of change within the healthcare and social innovation community. Andre leads Pulse+Signal and is passionate about the intersection of media, technology and design concepts as it relates to the improvement of population health impact and social... Read More →
avatar for Nailah Blades

Nailah Blades

CEO, Donna+Nailah
Nailah Blades is the CEO and co-founder of Donna + Nailah, a full-service social media agency specializing in consumer lifestyle brands. Passionate about communication and community, Nailah holds a master’s in Communication and Leadership Studies from Gonzaga University and a bachelor’s... Read More →
avatar for Abraham Cajudo

Abraham Cajudo

Founder/Dir, Framekicker
Abe Cajudo is a flux artist, progressive storyteller and freelance creative consultant from the Bay Area, California. He helps businesses build deeper connections with their customers by telling better stories—no matter the medium. Abe is the author of one book, director and editor... Read More →
avatar for Pam Slim

Pam Slim

CEO, Ganas Consulting LLC

Saturday March 14, 2015 3:30pm - 4:30pm
ACC Ballroom F Austin Convention Center

Attendees (0)